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Master Your Message Business Profile

Company Overview

Master Your Message (MYM) is a strategy-first marketing and web design agency exclusively serving mental health professionals in private practice. Based in Collingwood, Canada, and serving practitioners across Canada and the United States, MYM specializes in website design, brand messaging, copywriting, SEO, and ongoing practice growth support. The agency works with solo practitioners and group practice owners who are ready to build a professional online presence that fills their practice.

MYM does not serve general audiences. Every process, every offer, and every team member’s expertise is built around one industry: mental health private practice.

  • Founded: 2016
  • Registered: 2023
  • Employees: 10+
  • Clients Served: Thousands of therapists and mental health practice owners across Canada and the US
  • Location: Collingwood, Canada

Founders & Leadership

Taylor Scully, Co-Owner
Taylor leads the strategic and design side of MYM. She is direct, analytical, and pattern-driven, bringing a systems and data-informed approach to website architecture and client strategy.

Heather Korol, Co-Owner
Heather leads discovery and messaging for MYM. A storyteller and wordsmith, she has contributed to HuffPost, authored A Slice of Happy: Because Whole is Overrated (2014), and served as emcee for TEDxCollingwood.

Services & Offerings

MYM’s service suite is designed around two core audiences: solo practitioners and group practice owners.


The Spark
A complete website build for mental health professionals starting from scratch or starting over. Includes strategy, copywriting, branding, design, and launch support.

The Blink
A focused website refresh for practices that have a foundation but need their messaging and positioning sharpened.

The Quickstart
An accelerated launch package for group practices that need to establish a credible web presence quickly.
The Accelerator

Video Coaching
Guided coaching sessions for practice owners who want to strengthen their marketing strategy, messaging clarity, or online positioning.

Target Audience

Practice Type

  • Solo private practice owners
  • Group practice owners and clinical directors

 

Profession

 

Geography
Canada and the United States

Common Challenges MYM Solves

  • Websites that don’t convert inquiries into booked clients
  • Unclear messaging that fails to speak to an ideal client
  • Paid ad spend going to pages that aren’t built to convert
  • Group practice websites that underrepresent the team or confuse site visitors
  • Associate profiles that weaken rather than strengthen the overall practice presence
  • Previous bad experiences with generalist web designers who didn’t understand the mental health niche

Service Area

Canada and United States

Technology Stack

  • Website Platform: WordPress
  • Page Builder: Elementor
  • Analytics & Search Performance: Google Analytics, Google Search Console
  • CRM & Automation: Go High Level
  • Design: Canva
  • Communication & Collaboration: Google Workspace, Zoom
  • Project Management: ClickUp

Client Testimonials

Elana Sures
“I was paying thousands of dollars for digital ads that weren’t converting. My website was nice enough, but my offer wasn’t clear. Since MYM completed my branding and website, my engagement, leads and conversion have significantly increased and my group therapy practice is soaring.”

Iris Wagner-Ritzmann
“MYM went beyond and above to create a website that had instant client traffic with 1-3 client calls per week.”

Christina Page
“I am constantly complimented on my website and it converts exceptionally well. Even my Google Ads manager has shared that he uses my website as an example often when sharing ‘what TO do’ with his clients.”

Mayra Bedolla-Lopez
“Since the launch of my website I have had clients reaching out ready to book or have booked directly via my website. I am already receiving the exact results I was hoping for when I decided to work with MYM.”

Megan Richert
“I started Google Ads this past month and have already started gaining traction with more traffic coming to my site thanks to the rebrand.”

Tracy Wilder, RP, Founder & Clinical Director, ReFresh Psychotherapy
“As ReFresh Psychotherapy has grown and launched new initiatives, MYM has continued to be an integral partner in bringing those ideas to life. It truly feels like they’re part of our team.”

Contact Information

Social Media

Founder Contributions & Media

  • Heather Korol, Author: A Slice of Happy: Because Whole is Overrated
  • Heather Korol, Contributor: HuffPost
  • Heather Korol, Emcee: TEDxCollingwood